Course Overview

Informed executives - who understand marketing effectiveness – know how to leverage their brands as a platform to drive growth.

The S&P 500 shows how intangible assets, such as brand, play an increasingly important part in driving company growth and value.This point has not been lost on senior marketers, who ranked brand strategy as their number one priority during 2020. But knowing how to start and structure brand-driven growth initiatives is a challenge many marketers face.

Most marketing executives will go for quantity over quality in a bid to drive growth. This results in disjointed product portfolios and experiences that feel “off brand”. If not properly understood, brand-driven growth can actually do more damage than good.

Delivering Brand-Driven Growth solves that problem by breaking down the process of understanding and articulating a brand-driven growth plan into a series of eight applied online sessions. After completing the course you’ll know how to use the Brand-Driven Growth Blueprint to create a practical plan that will help you to get brand-driven growth right.

Benefits:

• Apply a suite of practical branding tools and templates to your organisation
• Learn from best practice case studies
• Nurture a consistent brand, product, experiences and strategy mindset
• Dovetail brand-driven thinking with your organisation’s overarching strategy
• Lead brand-driven growth with greater confidence and conviction
• Measure brand growth effectively
• Apply the Brand-Driven Growth Blueprint so you can structure and scale brand growth
• Learn at your own pace as the content is available on-demand online
• Receive practical advice - based on Dr. Coleman’s 25+ years global experience - on how you can drive growth through brands