Course Overview

What actually makes a marketing strategy work? How do you know if you're targeting the right customers - or wasting time and resources chasing the wrong ones? And how can your business stand out when every competitor is using similar tactics?

Marketing advice is everywhere, but actionable strategy is harder to find. This course cuts through the noise and gives you a step-by-step plan to create a focused, effective marketing approach based on your unique business strengths and customer needs.

You’ll begin by clarifying what marketing really means in a practical business context. From there, you’ll explore how to identify your ideal customer, not just who you can sell to, but who you should sell to. You’ll learn why trying to appeal to everyone often leads to diluted results, and how refining your audience can significantly boost sales with fewer resources.

The course introduces the ‘Dramatic Difference’ model and the ""choose 'em or lose 'em"" mindset - essential tools to help you position your brand distinctly and compellingly in the market. You’ll discover how to stand apart from competitors and why differentiation is vital in a crowded space.

Packed with real-world insights, common marketing pitfalls and practical strategies for attracting and retaining the right customers, this course is ideal for business owners, marketers and leaders who want to stop guessing and start growing.

Enrol now to take control of your marketing and build a plan that delivers results.

What You Will Learn

• The fundamental definition of ‘marketing’ and what it means for your business
• Key business marketing strategies
• Understanding what your competitors can’t and aren’t doing - allowing you to be the best in your field
• Developing a useful marketing plan of action in order to attract and keep the customers you want
• Common mistakes that companies make when designing their marketing plan
• Identifying the right type of customer for your brand
• Successfully demonstrating the advantages you have over competitor brands
• Rallying your team/workforce to share the same mindset

Who Is The Course For?

• Professionals looking to strengthen their marketing knowledge and apply it in practical business settings.
• Business owners and entrepreneurs who want to create a focused marketing strategy that sets them apart.
• Marketing managers seeking actionable techniques to attract and retain the right customers.
• Leaders aiming to maximise the impact of their marketing resources and outpace the competition.