Course Overview

Do you want to build a modern sales process that truly satisfies your customers' needs? Are you ready to learn the foundations of an effective sales and marketing funnel that delivers results? If so, this sales foundation and fundamentals course is for you.

The sales landscape has changed dramatically in recent years, driven by shifting buyer behaviour, digital transformation and new technologies. Yet while the sales environment has evolved, the core principles of effective selling remain the same. This course is designed to ground you in those fundamentals, while also giving you the tools to adapt and thrive in today’s market.

You’ll learn how to structure a high-performing sales and marketing funnel, optimise it with the right metrics and create a sales process that aligns with your customers’ journey. You’ll explore how to define your ideal customer profile, build strong pre-call plans, assess customer lifetime value and deliver an excellent experience that drives loyalty and repeat business.

The course is practical and hands-on, delivered through short video lessons supported by worksheets, reference materials and downloadable resources. Whether you’re refreshing your knowledge, new to sales or working closely with sales teams, this course gives you a clear understanding of the terminology, strategy and tools used in high-performing sales functions.

By the end, you’ll have the skills to define a successful sales process, engage customers more meaningfully and build long-term profitable relationships that support business growth.

Enrol now to strengthen your sales foundations and set yourself up for success.

What You Will Learn

• Understand the four stages of a sales and marketing funnel.
• Optimise your funnel using key sales metrics and principles.
• Create an ideal customer profile to guide your sales efforts.
• Uncover and respond to your customers' real wants and needs.
• Align your sales process with the buyer’s journey to build trust and value.
• Use pre-call planning to improve sales conversations and outcomes.
• Enhance customer experience and grow recurring revenue.
• Assess customer lifetime value and retain loyal, long-term customers.

Who Is The Course For?

• Sales professionals who want to refresh their knowledge of core sales principles and adapt to a changing sales environment.
• Individuals new to sales who want to build a strong foundation in sales funnels, customer journeys and modern selling strategies.
• Professionals in non-sales roles - such as marketing, product development, finance or HR - who want to better understand sales to support growth and collaboration.
• Anyone working alongside sales teams or recruiting for sales roles who needs a deeper grasp of sales fundamentals.