Course Overview

Welcome to an Introduction to digital marketing!

Are you a business owner?

Do you work in traditional advertising?

Are you involved in sales & marketing, or do you manage public relations for a brand?

it is becoming increasingly important for brands to become visible on digital platforms.

Digital Marketing helps you build a two-way communication channel with your customers. In many cases, brands have created memorable campaigns on the digital platform leading to sustained success and greater brand retention in the minds of their audiences.

This course will help you understand and navigate through the different types of digital marketing for your brand.

Learning Objectives

• Define Digital Marketing and understand its importance
• List the different types of Digital Marketing Strategies
• Explain the difference Between Traditional & Digital Marketing
• State the benefits of Digital Marketing
• Identify and explain key terminology related to Digital Marketing.

*This course references US legislation and statistics.