Course Overview

There are many apps and websites on the marketplace. As a result, consumers have a lot of choice when deciding which ones to use.

When multiple services provide similar underlying technology, users will tend to pick the one that is the most visually appealing, intuitive, and user-friendly. Due to this, it’s necessary for creators to optimise the UX / UI of their digital services.

In this course, we’ll look at what UI and UX are. Then, we’ll look at some of the reasons why optimising UX / UI is so important.

This microlearning course is an animated video, with audio narration and a multiple-choice post-assessment.

Course Objectives

By the end of the course, learners will:

• Learn about what UI is
• Learn about what UX is
• Explore why UX / UI is so important