Overview

This e-learning resource teaches the fundamentals of Business markets and the key to understanding them. This course covers using types of business markets, the pros and cons of markets and types of industry by supply chains.

Learning Objectives/Outcomes

• Explain the characteristics of different business markets
• Explain the nature of interactions between businesses within a market.
• Explain how an organisation's goals may be shaped by the market in which it operates.

Target Audience

Business and corporate