Overview

A good sales strategy provides a structured approach to sales that keeps the business on course, helping to navigate the complexities of the market, make informed decisions, and pave the way for sales success and sustainable growth.

Objectives

By the end of the course, learners will be able to:

• Evaluate why defining a sales strategy is critical to sales success;
• Review the 7 critical components of the sales strategy;
• Explore each sales strategy component and recognise the importance of collective consideration;
• Identify how to develop and maintain the sales strategy;