General Data Protection Regulation (GDPR) - for the Marketer

Overview

In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.

This course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR. The course takes an in-depth look at many of the key areas of the GDPR that have a direct impact on marketing, including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more. The course also talks about the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry.

Objectives

• Learn what the GDPR is and the rights people have over the processing of information
• Understand opt-ins, opt-outs, and consent regarding communications
• Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
• Know the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists

Audience

A must for those in the marketing industry.