The Sales Function

Overview

In a business, the role of sales is to lead the revenue generation process by selling products or services to its clients and prospects. Without revenue, a business will not survive.

The focus for this module is to provide an overview of the role of the sales function and focus for different teams in the revenue generation process.

Objectives

By the end of the course, learners will be able to:

• Appreciate what the role of the B2B sales function is today;
• Explore the evolution of the sales department;
• Discover why the structure of sales departments varies by business;
• Review how to create a successful sales function;