Social Selling in B2B

Overview

With global digital transformation changing the way organisations and individuals do business, social selling is an important strategic activity that needs careful consideration and planning.

When used effectively, social selling activities are powerful tools that can help organisations, brands and individuals adapt to their audiences' changing behaviours and needs.

Objectives

By the end of the course, learners will be able to:

• Review what social selling entails;
• Discover why social selling is an important component of the sales strategy;
• Explore the role of marketing and sales in social media;
• Identify how to build a strong online presence for social selling;