Selling to Different Personality Types

Overview

If we understood everyone's personality style, we would know just what to say and how to say it. This module will help you understand and appreciate what your personality style means for you and how best to flex your approach in line with the communication preferences of those around you using the Merrill-Reid and Wilson social styles model.

Objectives

By the end of the course, learners will be able to:

• Identify what your personality style means for you;
• Understand the characteristics of introverts and extroverts, and assess how to tailor your approach to their needs;
• Recognise the different personality types using the Merrill-Reid / Wilson social styles model, and how to flex your selling style to better engage with other personality types;
• Assess the communication preferences of different personality types and what you should avoid;