Relationship Building in Sales

Overview

In business and sales, professional relationships are built on mutual trust, respect and support. When you nurture those relationships, you create an avenue for sharing ideas, iterating on those ideas and creating opportunities. Building and nurturing relationships is an essential skill for a sales professional.

Objectives

By the end of the course, learners will be able to:

• Explore why relationships matter in sales;
• Discuss common types of business relationships;
• Illustrate how to build business relationships for the long term, with an element of trust;
• Review the compounding effect in business relationships;
• Identify the steps in managing relationships after a handover;