Competitive Advantage

Overview

What is your secret weapon? A competitive advantage in sales can be compared to an avatar in a video game having a special ability.

Objectives

By the end of the course, learners will be able to:

  • Identify what a competitive advantage is;
  • Consider why competitive advantage is important in sales;
  • Review how you can differentiate and succeed against competitors;
  • Discover how to use SWOT analysis