Account Management Planning

Overview

Account management planning helps organisations build trust and loyalty whilst focusing on the long term relationship. Account planning supports revenue generation and can provide a competitive edge in the market.

Objectives

By the end of the course, learners will be able to:

  • Discuss the importance of account management planning;
  • Illustrate how to calculate an account's potential;
  • Review how to develop an account management plan focused on retention and growth;