Search Engine Optimisation

Overview

Search Engine Optimisation (or SEO) is a vital component of marketing your business online. This course discusses from a practical point of view the necessary steps to take to get your website visible to search engines.

Learning Objectives/Outcomes

• How search engines work
• What are keywords?
• What are metatags?
• Entering title, description and keyword metatags
• Optimising content.
• Importance of feedback

Target Audience

Business and corporate