CRM an Introduction

Overview

"This CRM (or Customer Relationship Marketing) e-learning covers the definition of CRM and how it developed over time. Examples of CRM in action illustrate the benefits of an effective CRM system.".

Learning Objectives/Outcomes

• What is 'CRM'?
• How did it develop?
• What does CRM look like in action?
• What are the benefits of CRM?

Target Audience

Business and corporate