Selling Features and Benefits

Course Overview

The delegate will understand more about the value of highlighting benefits to the customer instead of merely relaying simple features. 

Learning Outcomes

By the end of this module the delegate can: 

• Show how to turn product information into solutions 
• Demonstrate a simple formula for tailoring product presentation 
• Explain how to gain and maintain a buyers interest 
• Define how to address client needs consistently

Who Would Benefit

This module will benefit anyone involved in the sales process of a product or service and want to gain a buyer's interest.

Approach

Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.