Customer Experience: Creating customer advocates

Overview

Creating customer advocates is pivotal when building a customer centric culture. In this course, Christina Dolding, an award-winning, highly experienced consultant specialising in customer and colleague experience, explains the power of customer advocates have on an organisation. The course also explores what steps can be taken to develop customer advocacy. 

Learning Outcomes

By the end of this module, you’ll be able to:

• Explain what a customer advocate is
• Identify best approach to creating customer advocates
• Explain ways of building and emotional connection with customer.