Sales Cadence
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Overview
As consumers, whenever we interact with a brand and sign up to their newsletter, we are inadvertently being added to their automated sales cadence.
For B2B sales, a more complex and considered approach is needed to nurture and guide the process.
Objectives
By the end of the course, learners will be able to:
- Discover what B2B sales cadence is;
- Review why and how you use a sales cadence within the sales process;
- Identify how to develop an effective sales cadence;
- Explore the 7 components of a sales cadence;