Course Overview

The delegate will learn the fundamentals of how to begin to implement a marketing strategy and how to produce a successful marketing plan. 

Learning Outcomes

By the end of this module the delegate can: 

• Identify the what, why and how of a Marketing Strategy 
• Analyse the precedents to success through review of the 3C’s 
• Define the offer through manipulation of the Marketing Mix 
• Implement actions and begin a Marketing Plan

Who Would Benefit

This module will benefit those already in a marketing role, wishing to enhance their skills with more detailed knowledge of strategic marketing

Approach

Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.