Overview

'Always be closing' is a mantra that has been used in sales since the 1990s and was associated with using whatever tactics necessary to close deals. However, today's B2B buyers are savvier, armed with data and have more choices available. To succeed, salespeople need to do more than use persuasive or emotive psychological tactics.

To be an effective and credible salesperson, forget the 'always be closing' mantra. Instead focus your attention on 'always be learning'.

Objectives

By the end of the course, learners will be able to:

• Explore what continuous development and learning is, and its benefits;
• Evaluate why continuous learning and development is the key to long-term sales success;
• Discover the different learning styles and impact on your positive and negative habits;
• Identify the 7 steps to effective learning and how you can help yourself overcome learning challenges;