Course Overview

What exactly is company culture? At its core, it’s the set of shared beliefs, behaviours and priorities that define how your business operates and what it values most. While your workforce is made up of individuals with different backgrounds and perspectives, a strong company culture aligns them with common goals and standards that drive long-term success.

This course is designed to help you define, build and maintain a company culture that supports ethical conduct, team cohesion and business performance. You’ll explore how to create a culture improvement action plan that can steer your company towards more efficient and ethical practices, helping to drive natural growth and sustained profitability.

Using practical tools such as the UBER model, you’ll learn how to evaluate and measure company behaviour as your organisation scales. You'll also gain insight into the role culture plays in attracting the right talent, supporting smarter decision-making and fostering collaboration across teams.

Through real-life examples, the course demonstrates how successful companies have embedded culture into every layer of their organisation, from leadership to day-to-day operations. You’ll see how clearly defined values not only guide behaviour but also become a powerful tool for brand identity and internal alignment.

The course content is practical and actionable. You’ll be guided step by step through developing a cultural mindset within your business and shown how to engage your team in living out those values daily. Whether you're starting from scratch or working to realign a growing team, this course equips you with the knowledge and frameworks needed to embed culture as a strategic business tool.

By the end of the course, you’ll understand why culture is more than just a buzzword. You’ll know how to shape the way your people think and work together, creating a strong foundation for innovation, productivity and sustainable growth.

Enrol today to learn how to build a resilient, values-driven company culture that gives your business a competitive edge. 

What You Will Learn

• Identify how to build company culture from scratch using conduct and incentivisation
• Identify how to use the UBER model to help evaluate and monitor your company’s behaviour
• Recognise how to improve company culture using ethical principles and thinking frameworks
• Describe how to develop your own culture improvement action plan from the templates the course provides
• Discuss how company culture influences staff recruitment and decision making
• Recall how to rally your workforce to understand the concepts covered in the course so everyone shares a mutual cultural mindset

Who Is The Course For?

• Business owners and HR professionals looking to embed ethical thinking into company culture.
• Companies aiming to create or refresh a meaningful and engaging code of conduct.
• Leaders seeking to shift organisational behaviour and decision-making in a positive direction.
• Managers looking to boost profitability and business growth by uniting their teams around a shared purpose.