Overview

As consumers, whenever we interact with a brand and sign up to their newsletter, we are inadvertently being added to their automated sales cadence.

For B2B sales, a more complex and considered approach is needed to nurture and guide the process.

Objectives

By the end of the course, learners will be able to:

• Discover what B2B sales cadence is;
• Review why and how you use a sales cadence within the sales process;
• Identify how to develop an effective sales cadence;
• Explore the 7 components of a sales cadence;