Overview

Brand and reputation are vitally important to the success of an organisation. This module explores the way in which brands are perceived and the benefits of generating a positive public perception. We will examine the CORR model which links experiences, feelings and behaviours and finally look at the impact of staff attitudes on the reputation of an organisation.

Learning Objectives

• Explore the way in which brands are perceived and the benefits of generating a positive public perception
• Examine the CORR model which links experiences, feelings and behaviours
• Look at the impact of staff attitudes on the reputation of an organisation