It’s critical that your target customer, customers and / or other stakeholders can connect your brand with the associations you want to create in their minds. Being able to articulate your brand positioning clearly and concisely is a core brand marketing skill that will help you do that.
This course breaks the process of writing a brand positioning statement into a simple and structured five step process. Each step of the process is supported by practical tools and templates that will enable you – and your team – to put the ideas being introduced into action at your organisation.
By the end of this course, you’ll be able to write your own brand positioning statement which can be used focus and inform your brand strategy.
Taking this course will help you:
Approximately 40 minutes of instructor-led video content broken down into
The course is split into shorter segments. Ideal for watching over a cup of coffee or with a cup of tea.
When you register for this course, you’ll be able to download the following FREE resources:
If you’re responsible for marketing, brand, brand experience, customer experience, corporate strategy, business development or corporate communications this course is for you. Consultants and advisers who work with brands will also find this course useful.