The world’s leading managers and executives take time to articulate and understand their brand: brand values, brand essence, brand personality and brand positioning. Doing this provides these organisations with a solid brand platform to drive sustainable, scalable growth.
Terms like brand values, brand essence, brand personality and brand positioning are frequently bounced around in marketing meetings. But cracks in marketers’ knowledge can start to show when they are used as the cornerstones of brand growth.
During this short course on Building Brands That Drive Growth, you’ll use a suite of practical tools, case studies and obtain expert trainer insight so you can build brands that will act as a platform for growth.
This short course on Building Brands That Drive Growth is a section from our Delivering Brand-Driven Growth course. If you’ve taken Delivering Brand-Driven Growth there’s no need to take this course. If not, then taking Building Brands That Drive Growth is a mighty fine place to start as it will give you a feel for the type of thinking we share in Delivering Brand-Driven Growth.