Influential studies from the likes of Les Binet, Peter Field, Professor Byron Sharp and Professor Jenni Romaniuk demonstrate brands are the primary driver of sustainable, profitable growth.
But too many marketers focus on functional product features, brand loyalty and short-term performance marketing. Disappointing brand performance - and bad times - follow.
This short course provides an introduction to the core principles that will help you grow your business through brands.
This short course on Delivering Brand-Driven Growth: Key Principles is a section from our Delivering Brand-Driven Growth course. If you’ve taken Delivering Brand-Driven Growth there’s no need to take this course. If not, then taking Delivering Brand-Driven Growth: Key Principles is a mighty fine place to start as it will give you a feel for the type of thinking we share in Delivering Brand-Driven Growth.