Brands are emotionally-orientated intangible assets. This can make it hard for the c-suite to genuinely believe in brands where objectivity, finance and hard facts count.
Data also shows those in the c-suite can struggle to have a firm handle on how brands are built.
To drive growth through brands marketers, need to be able to engage the c-suite with brands. This short course on Engaging & Aligning Your C-Suite with Brands will provide you with some practical tools, templates and insights that will help you do that.
This short course on Engaging & Aligning Your C-Suite with Brands is a section from our Delivering Brand-Driven Growth course. If you’ve taken Delivering Brand-Driven Growth there’s no need to take this course. If not, then taking Engaging & Aligning Your C-Suite with Brands is a mighty fine place to start as it will give you a feel for the type of thinking we share in Delivering Brand-Driven Growth.