Sales Skills: Leverage The Power Of Social Media To Engage Prospects And Generate More Leads

Course Overview

Are you struggling to connect with customers in a meaningful way? Do your sales conversations lack the impact needed to drive real results? Are you

Do you understand traditional sales methods but find it hard to turn social media activity into real sales conversations? Are you posting content without seeing results or struggling to convert online engagement into meaningful leads? If you’re ready to unlock the power of social selling and build a stronger, more modern sales strategy, this course is for you.

In today’s sales environment, relationships often begin before a formal conversation ever takes place. Buyers are more informed, more connected and more selective than ever. This course will help you adapt to that shift by mastering social selling - a powerful approach to building trust, increasing visibility and starting conversations that convert.

You’ll learn how to integrate social media into your existing sales process, so it complements channels like phone, email and in-person meetings. We’ll introduce you to seven essential strategies for social selling success, giving you a step-by-step guide for building your online presence and growing your pipeline.

You’ll discover how to identify high-value prospects, optimise your profile, engage with personality and share content that resonates with your target audience. You’ll also learn how to nurture relationships online, create meaningful engagement and turn those interactions into real opportunities.

The course is built around short, practical video lessons and actionable exercises to help you apply what you learn straight away. You’ll develop a customer growth plan, strengthen your brand and walk away with a clear social selling strategy aligned to your sales goals.

Whether you’re a sales professional, business owner or entrepreneur, this course will help you move beyond outdated techniques and start using social media as a core part of your sales approach.

Enrol now to turn your social presence into a powerful tool for sales success - and start converting connections into customers.

What You Will Learn

• Identify your most valued customers and understand their behaviour through social platforms.
• Optimise your personal profile to attract prospects and generate sales conversations.
• Connect and engage with your audience using authentic, personality-driven interaction.
• Create visibility through educational content that resonates with ideal customers.
• Turn social engagement into meaningful sales opportunities.
• Use modern social selling tools to grow your network and sales pipeline.
• Develop a tailored customer growth plan using the 7 Essential Strategies framework.

Who Is The Course For?

• Sales professionals at any level looking to integrate social media into their sales process.
• Business owners and founders who want to scale their sales through online engagement.
• Entrepreneurs and career builders seeking to boost visibility and influence through social selling.
• Sales leaders aiming to train and empower their teams with modern relationship-building techniques.