Marketing for Managers

Course Overview

Are you a manager? Do you feel that you could do more to promote your product or team? If so, then this is the course for you. This course is aimed at developing how managers use marketing within their own role, department and company.

Objectives

This course is aimed at developing how you can use remote marketing and the benefits of this within your own role, department, company, and network. This course will cover the following aspects:

• An overview of the basic marketing concepts
• Defining a target audience
• Developing marketing content creation
• Insight into social media and digital marketing including email application
• Awareness of website optimisation strategies
• Being part of the design and implementation of a marketing strategy
• Measuring the success of a marketing campaign

As a manager you will be supporting and developing marketing tools and it is vital you have the tools and support to execute this successfully. This course will support your knowledge, skills and behaviours ultimately leading to outstanding business development. This course will take approximately 3 hours to complete.

Approach

This course has been carefully designed to enable you to take the materials and apply the learning to yourself in manageable stages. To ensure you are able to interact with all the programme content, you will need:

• Word processor
• Spreadsheet software
• PDF reader
• Speakers
• Access to the internet
• Web browser with ability to use work VLE/LMS

This course is broken down into manageable steps. This programme allows you to check your knowledge at relevant stages. Learning resources, include:

• Fully narrated media
• 3 videos
• 2 downloadable PDFs
• 1 downloadable word-processed template
• 1 downloadable spreadsheet template
• Signposting to suitable resources
• Supporting glossaries
• Interactive elements
• Ongoing assessment
• Progress tracking

Target Audience

Managers