An Essential Guide to Search Engine Optimisation (SEO)

Course Overview

This module will cover search engine optimisation, also known as SEO, and how it works as well as discussing some of the factors that can affect SEO results and best practices for combatting this effectively. Utilising SEO effectively will help you to raise the visibility of your organisation, meaning you will perform better in search results and provide greater value to your customers.

Key Learning Outcomes

• An Introduction to Search Engine Optimisation
• Keywords and Search Engine Optimisation
• Factors That Can Affect Search Engine Optimisation
• Best Practices for Effective Search Engine Optimisation

Who will Benefit

This module will benefit employees who are involved in marketing and content creation, who want to increase organic traffic to webpages and improve their SERPs position.

Approach

Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.