Overview

The aim of this module is to provide an introduction to Social Media and how it forms part of a Digital Marketing Strategy within a business environment.

Learning Objectives/Outcomes

• Understand the role of social media within digital marketing and a marketing strategy
• Introduction to some of the types of social media that could be used by your business
• How social media is used to provide real value to your business through promotions
• Branding and incentivized campaigns
• The implications for social media on customer service and social media monitoring
• Legal implications for social media and social media policy

Target Audience

Business and corporate