Course Overview

Are you responsible for marketing within your business? Do you feel that you could do more to promote your product or services? If so, then this is the course for you. This course is aimed at developing how managers use marketing within their own role, department and company.

Objectives

This course is aimed at developing how managers can use social media for marketing their business, department and knowing how marketing teams use this. This course will cover the following aspects:

• An overview of social media platforms for digital marketing
• Designing and implementing a social media experience for a business
• Identifying, engaging and growing an audience
• Creating and optimising social media campaigns
• Use analytics to develop a data-driven audience and campaign insights

As a manager you will be supporting targeted social media campaigns and it is vital you have the tools and support to execute this successfully. This course will support your knowledge, skills and behaviours ultimately leading to outstanding business development. This course will take approximately 3 hours to complete.

Approach

This course has been carefully designed to enable you to take the materials and apply the learning to yourself in manageable stages. To ensure you are able to interact with all the programme content, you will need:

• Word processor
• Spreadsheet software
• PDF reader
• Speakers
• Access to the internet
• Web browser with ability to use work VLE/LMS

This course is broken down into manageable steps. This programme allows you to check your knowledge at relevant stages. Learning resources, include:

• Fully narrated media
• 6 videos
• 2 downloadable PDFs
• 2 downloadable word-processed templates
• 1 downloadable spreadsheet template
• Signposting to suitable resources
• Supporting glossaries
• Interactive elements
• Ongoing assessment
• Progress tracking

Target Audience

Marketing, Managers