Course Overview

Do you know why customers choose your products or services? Learn how to link the features and benefits of what you sell to your customer’s needs and always put the ‘customer first’ in your thinking, attitude and approach. This course is suitable for all customer-facing employees

Key Learning Points:

• How to link product features to benefits

• How to put the 'customer first'

• Understand why customers choose your product over the competition

Course Outcomes:

• Features and benefits of your products and services and the sector you operate in

• Your organisation’s systems and services

• Your team’s strengths and weaknesses

• Your competitors’ products, systems and promotions

Certificate

A learndirect certificate will be emailed to you when you have successfully completed this course.