Artificial Intelligence: How to Use Generative AI for Sales and Marketing: Intelligence in the Workplace

Course Overview

How to Use Generative AI for Sales and Marketing is designed to help you use artificial intelligence to work faster, smarter, and more effectively in your sales and marketing efforts. You’ll explore how AI can support every stage of your workflow, from prospecting and outreach to campaign creation and message refinement. You’ll see how AI can take on repetitive work so you can focus on strategy, creativity, and results.

Across seven focused lessons, you’ll discover how to research your ideal customer profiles, craft tailored outreach messages, summarize calls, and generate personalized follow-ups. You’ll also learn to produce campaign drafts, test copy variations, and adapt content for different audiences. Each lesson includes ready-to-use prompts that make applying what you learn simple and practical.

By the end, you’ll have a complete prompt toolkit you can use daily to improve personalization, speed up content creation, and maintain consistent quality across your messaging. This experience equips you to enhance productivity, strengthen engagement, and achieve measurable improvements in performance, all while integrating AI smoothly into your existing workflow.

Learning Objectives:

In this course, you will learn how to:

• Research and build detailed customer profiles using AI tools.
• Write personalized outreach emails for different roles and industries.
• Summarize sales calls and generate clear follow-up messages.
• Create first drafts of ads, emails, and social media posts.
• Adapt one message into multiple audience-specific versions.
• Test and improve copy with AI-generated variations.
• Use AI prompts to speed up sales and marketing tasks.
• Apply AI workflows to increase productivity and consistency.