Introduction to Marketing

Overview

This course outlines the principles of marketing including market research, the marketing mix, promotion and brands. Trainees will get a full understanding of the importance of marketing for the success of any business.

Learning Objectives/Outcomes

• What is marketing?
• What is market research and why is it so important for marketing?
• What is the marketing mix and marketing promotion?
• What is a brand and what impact does it have on a business?
• What is marketing evaluation and why is it important?

Target Audience

Business and corporate