Business Writing (Written Communication)

Overview

In sales, business writing skills underpin your ability to provide clear and concise expressions or ideas. It helps you present information accurately and professionally. It makes it easier to avoid misinterpretations and is critical to your continued and long-term success in sales.

Objectives

By the end of the course, learners will be able to:

• Assess the importance of business writing in sales;
• Evaluate why written communication matters throughout the sales process;
• Uncover the impact of poor business writing;
• Review the components and critical writing skills needed in sales;
• Explore how to write effective business emails;