Building Customer Relationships

Overview

Dealing with customers can be - and often is - a transactional affair. They want something, you give it to them, they leave (after paying you, hopefully), and you never see them again. That model certainly works, but it can be a bit tiring to have to find new customers over and over and over and over and (have we made our point yet?) over again.

That's why we've created Building Customer Relationships, a training course designed to provide all the skills necessary to transition your interactions with your customers from transactional to relational. We'll discuss how to build rapport, incorporate your personal or company values into your sales pitch (which is a biiiiig deal these days), and even how to turn problems into opportunities for strengthening your relationships. You'll also get plenty of chances to laugh along the way, because our market research has shown us that people like fun things more than boring ones. Who knew?

There will always be customers who simply want what they want and nothing more. But most of us prefer to do business with people we like. Building Customer Relationships will help you create the kinds of bonds with your customers that will generate genuine goodwill, withstand unexpected problems, and result in more business.

So get ready to enjoy Building Customer Relationships. Another training course from The Jeff Havens Company, where we provide serious solutions in a seriously funny way.

Learning Objectives

• Build rapport with customers (even ones you only interact with for 30 seconds!)
• Develop strategies for showcasing your values in your interactions with customers
• Manage customer expectations to develop trust and position yourself as their advocate
• Communicate effectively during a problem (and when there isn't a problem too!)
• Using customer feedback to continuously improve