Customer Experience: Building relationships with customers

Overview

Building relationships with customers is part of the excellent Customer Experience suite. In this course, Christina Dolding, an award-winning, highly experienced consultant specialising in customer and colleague experience, explains the importance of anticipating customers' needs to build positive relationships with them. The course also explores different types of customers and strategies for building better relationships with them. 

Learning Outcomes

By the end of this module, you’ll be able to:

• Explain why positive relationships with customers are important for better customer experience
• Identify ways of strengthening relationships with customers
• Recognise ways of interacting with different types of customers
• Describe how knowing your customer helps exceed customer’s expectations