Maintaining Existing Customers

Overview

This module explores moments of magic and how these moments can generate return business. This involves providing great customer service and exceeding customer expectations. We will look at communication between the customer and the organisation and the importance of a customer care strategy.

Learning Objectives

• Explore moments of magic and how these moments can generate return business;
• Providing great customer service and exceeding customer expectations
• Communication between the customer and the organisation and the importance of a customer care strategy