Caring for Vulnerable Customers

Overview

Caring for vulnerable customers is a cornerstone of customer and client care in modern corporate culture. How a company takes care of customers at a disadvantage reflects on its values and position in the marketplace. This course will examine how to identify a vulnerable customer and how to consider making the appropriate allowances for their specific needs.

Learning Objectives

• Understand what is meant by a vulnerable customer.
• Recognise potential vulnerability and how to identify those in need of additional support.
• Employ techniques to effectively support vulnerable customers.Understand what is meant by a vulnerable customer.