Social Media Usage

Overview

The aim of this module is to provide an introduction to Social Media and how it forms part of a Digital Marketing Strategy within a business environment.

Learning Objectives/Outcomes

  • Understand the role of social media within digital marketing and a marketing strategy
  • Introduction to some of the types of social media that could be used by your business
  • How social media is used to provide real value to your business through promotions
  • Branding and incentivized campaigns
  • The implications for social media on customer service and social media monitoring
  • Legal implications for social media and social media policy

Target Audience

Business and corporate

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