Social Media Marketing

Overview

Social media platforms have become essential tools for businesses and individuals alike to connect with their audience, share their message, and build their brand. With over 4.8 billion active social media users worldwide, these platforms provide unprecedented opportunities to reach and engage with target customers.

Consequently, it is important that all of us can present ourselves in a positive light, optimise our social media profile, provide engaging content, target the right audience, and measure our success.

Whether Learner’s need to better promote themselves, or their business. This e-learning course provides practical tips on how to develop an effective social media strategy. With all the information required to succeed with social media marketing.

Outline Learning Objectives:

• Understand what a ‘digital footprint’ is and how to optimise their online profile
• Identify how to implement a strategy and build a social media network
• Explore different techniques for creating effective content
• Spot opportunities to market via social media
• Understand your image and how to adapt it for different platforms and networks
• Establish the importance of adapting and promoting your content
• Understand the importance of collaboration on social media

Audience:

This e-learning course is suitable for anyone that interacts with social media, whether they are promoting themselves or their business.